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 Unified communications adoption is not really a hot topic anymore – it's just a basic part of doing business. Company leaders realize that if they don't embrace UC solutions for their employees, those workers will not be able to engage with clients, partners and coworkers effectively. UC used to give organizations a competitive edge, but now it's a requirement just to keep pace in any given industry.

But that doesn't mean that a company can pick and deploy a UC solution and then sit back complacently. Regardless of which UC system an organization has embraced, there will always be ways to make it more powerful and valuable for its users.

With that in mind, here are three tips to achieve UC optimization.

1. User feedback
This may be the single most important aspect of UC optimization, and yet it remains widely undervalued by company leaders.

For any UC solution – or IT service in general – to prove effective, it needs to satisfy its end-users. That is why it is so critical for company decision-makers to take into account employees' preferences and needs when first evaluating UC options. Once the solution is in place, though, a lot of managers and executives adopt a more hands-off approach or, at best, provide training to help workers make better use of the available UC tools. While such training is useful and worthwhile, it should be accompanied by efforts to get genuine feedback from users, especially once employees have had a chance to get to know and understand their UC solutions. Business leaders should be aware that it's possible that employees may not be wholly satisfied with the UC available to them. If that's the case, management should be able and willing to make adjustments. Only this type of flexibility can deliver true optimization.

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